Social Marketing & Pharmaceutical Partnerships

PSP-One conducts research on the effectiveness of various social marketing techniques and tools, particularly in reproductive health, in a wide variety of emerging market contexts. PSP-One also develops and manages social marketing programs in the field and can provide technical assistance to ongoing initiatives. The project advocates a flexible, context-specific approach that maximizes sustainability while achieving the desired health outcomes. In addition, PSP-One explores and brokers partnerships with commercial manufacturers and distributors in order to increase the use of sustainable products in the developing world.

Current Activities

• Design and implementation of a USAID-funded social marketing program for HIV/AIDS prevention and family planning in Honduras, including technical assistance to ASHONPLAFA, a local family planning association. Click hear to learn more about our work in Honduras
• Design and implementation of a program focused on expanding private sector markets for commercial and subsidized child and reproductive health products and services in urban areas of North India.
• Review of the current and potential role of contraceptive manufacturers based in developing countries, addressing growth opportunities, quality concerns, and policy/regulatory barriers faced by manufacturers
• Assessment of the quality of locally produced hormonal contraceptives available in India and the ability of local manufacturers to meet supply needs in the region
• Study on the status of social marketing brands and the markets they help create when donor supports ends

PSP-One Technical Area Leader:

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