Community Outreach: Lessons Learned In How to Improve Outreach

By Private Sector Project for Women's Health - PSP/Jordan

Published: 2009

The Private Sector Project for Women’s Health (PSP) in Jordan is implementing a comprehensive outreach strategy designed to specifically address the most difficult programmatic challenges in family planning: contacting and changing attitudes among women with the highest unmet need. PSP partnered with two non-government organizations (NGOs) - Circassian Charity Association (CCA) and General Union of Voluntary Societies (GUVS). GUVS was founded in 1959 as a non-profit organization to serve as an umbrella coordinator for all voluntary work in the country and today includes over 1,000 charities. CCA was established in 1932 for the welfare of indigent Circassians, but in 2002 widened its scope to encompass women's health awareness for all communities in Jordan.

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