PSP-One and Social Marketing and Pharmaceutical Partnerships
By PSP-One
Published: 2008
Social Marketing can increase the demand for and the supply of family planning products. Social marketing programs use commercial marketing and distribution techniques to make products available and affordable. Social marketing also encourages healthy behaviors through mass media advertising and behavior change communication. In countries where donor-funded programs are distributing subsidized or donated products, PSP-One explores opportunities for these programs to introduce new commercially sustainable brands.
Document Details
| Type of Document | One pager |
|---|---|
| Topic(s) | Social Marketing |
| Format | Adobe Acrobat (PDF) |
| File Size | 104 KB |
| Number of Pages | 1 |
| Date posted | 04/2008 |
