Summary of Sustainability Strategies for Social Marketing Programs

By Gael O'Sullivan, Cindi Cisek, Jeff Barnes & Sara Netzer

Contributed By PSP-One

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Published: 2007

This list provides a quick reference guide to the sustainability strategies discussed in detail in Moving Toward Sustainability: Transition Strategies for Social Marketing Programs. Note that these strategies will not be appropriate for every situation and will require adaptation to the market and organizational context.

Document Details

Type of Document Information Sheet
Topic(s) Social Marketing
Keywords(s) sustainability, social marketing
Format Adobe Acrobat (PDF)
File Size 134 KB
Number of Pages 4
Date posted 06/2007

Related Content

Resources

Recommended ReadingMoving Toward Sustainability: Transition Strategies and Tools for Social Marketing Programs
2007 (from PSP-One)