Pricing Research for Commercial Products
By Reed Ramlow and Camille Saade
The author's views expressed in this publication do not necessarily reflect the views of the United States Agency for International Development or the United States Government.
Published: 2005
Reed Ramlow is the PSP Project Director and Camille Saade is Director of the Private Enterprise Initiative within the Global Health Population and Nutrition Division at AED. At the Willingness to Pay Panel, they discussed AED's experience in using pricing research in USAID funded commercial marketing programs.
Document Details
| Type of Document | Presentation |
|---|---|
| Countries | Nigeria, Uganda, Zambia |
| Topic(s) | Financing Mechanisms |
| Format | Adobe Acrobat (PDF) |
| File Size | 606 KB |
| Date posted | 05/2005 |
