Health Network & Franchaises
Question:
Existe alguna experiencia en la conversion de una red de servicios de salud adminsitrada por una ONG (non profit network) en una franquicia?Cuales serian sus recomendaciones en caso de que alguna ONG, desee utilizar la franquicia como estrategia de expansion?
Are there any experiences with the conversion of an NGO-administered health service network (non-profit network) into a franchise? What would be your/their recommendations if an NGO wants to use franchising as an expansion strategy?
Answers
Greenstar Social Franchise Pakistan is a conversion model . In 1995 it began as a branded training program with a grant from the German Government through KfW. The grant was for adding female clinical contraceptive methods to the already successful condom social marketing program run by a joint venture between Social Marketing Pakistan and Population Services International, USA.
Very soon the three elements of a franchise: the business format; the brand and quality assurance mexhanisms were developed to convert the network into a partial model of social franchise engaging the already well developed private health sector in Pakistan.
NGOs that want to use the social franchise strategy would first need to do a situation analysis of their country health context including government policies, then prepare the three key elements mentioned above and decide on the model ; wether they would prefer a fractional or full franchise .
The social franchise strategy will both increase access and improve quality using exisitng infrastructure.
