How useful is PSP-One's global research report, 'When Donor Support Ends'?

Asked by Brian Pagels, United States, on 26 April 2006

How useful have you found When Donor Support Ends: The Fate of Social Marketing Products and the Markets They Help Create, By Sohail Agha, Mai Do, & Françoise Armand, 2005? We would appreciate your feedback, so please share your insights or tell us how you have used it in your work. Thank you. -- PSP-One
View & Download the report here.

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