Ghana Sustainable Change Project

GSCP has four main objectives: Strengthening public and private capacity for sustainable behavior change communication (BCC) activities at all levels; Developing and implementing BCC and information, education and communication (IEC) activities (mass media, interpersonal) in reproductive and child health, and HIV/AIDS prevention, care and support; Strengthening the capacity of government, decision-makers and opinion leaders to advocate in support of the programs and activities that influence positive behavior change; and Strengthening and expanding social marketing of products and services that will support positive behavior change.

Project Details