PSP-One: Events:

Willingness to Pay Panel Discussion

When: 17 May 2005, 8:30 AM

Where: Ronald Reagan Building, Polaris Suite, Washington, DC, USA

Contact: Traci Wilkerson

Topic(s): Health Financing, Product and Services Marketing, RH/FP Services and Products

On May 17 2005, the PSP-One Project held a Willingness to Pay Panel, "From Research to Practice," in Washington, DC. The Willingness to Pay tool is a useful resource for NGOs and social marketing programs contemplating raising prices as a way to increase their financial sustainability. Since there is always a concern that increased prices will deter an unacceptable number of clients from accessing health services and products, this tool can help organizations make decisions concerning the trade-off between higher revenues and fewer clients.

The panel reviewed ways in which the Willingness to Pay and other pricing tools are being used both in the NGO and commercial sectors and included discussion among the experts. The main goal of this meeting was to reach consensus on how the private health sector can successfully bring these tools into practice.

Speakers included research and program experts from both th NGO and commercial sectors.

For more information please contact Barbara Janowitz at bjanowitz@fhi.org.

Please RSVP to Traci_Wilkerson@abtassoc.com, or 301-347-5616.

View PDF Version of invitation here.