This presentation provided an overview of the performance of social marketing interventions under the manufacturer’s model, in four middle-income countries: Morocco, Dominican Republic, Peru, and Turkey. During this presentation, Dr. Agha shared the findings from the analyses of nationally representative surveys implemented in these countries between 1986 and 2003 to determine changes in the commercial sector’s share of oral contraceptives and condoms following the withdrawal of donor support.

About the authors:

Sohail Agha is Research Director on the PSP-One project and Research Associate Professor, Tulane University School of Public Health and Tropical Medicine.

Mai Do is Research Associate on the PSP-One project and Research Assistant Professor, Tulane University School of Public Health and Tropical Medicine.

Francoise Armand is Social Marketing and Pharmaceutical Partnerships Director on the PSP-One project.

The PSP-One project is USAID’s flagship project to increase the private sector’s provision of high-quality reproductive health and family planning (RH/FP) and other health products and services in developing countries. USAID looks to PSP-One to provide technical leadership in optimal private sector strategies; to synthesize and disseminate proven strategies, research findings, and tools; and to provide country-level support in development and scale-up of successful private sector approaches. PSP-One works to advance state-of-the-art knowledge and practices in private sector programming.