Innovations in Social Marketing Conference

Alliances, Upstream and Downstream" encouraged discussion on the role partnerships play in the success of social marketing programs.

Under this umbrella ISM 2005 addressed the following topics:

• How Partnerships Can Help with Upstream Issues Confronted by Social Marketers
• Partnerships from the Downstream Perspective: The Role Strategic Alliances Play in Implementing Social Marketing Programs
• A Look at the Challenges and Rewards of Partnering with the Private Sector to Achieve Social Marketing Objectives

USAID staff also participated, and facilitated a round table session on Monday from 11:15 - 1:15 entitled "Discussions on zinc deficiency in developing countries as a downstream issue". Participants broke into small groups to explore creating a Partnership Plan by assuming various roles of stakeholders in a hypothetical developing country setting. Two staff from PSP-One partner PSI attended this conference, and one staff member participated on the panel discussion concerning zinc.