COMPRI-A Project Holds "Roundtable on New Product Development" for Afghanistan

Limited access to health products and services, lack of knowledge, remoteness, and difficult geographical terrain are all key considerations in addressing the critical health situation in Afghanistan.

The COMPRI-A Project is a four year social marketing and capacity building program funded by USAID, which is being implemented by The Futures Group International LLC, in partnership with the MoPH. A key stakeholder roundtable was recently held as part of the COMPRI-A vision to empower high risk, underserved Afghan consumers with the information and access to services and products they need to improve family well-being.

The COMPRI-A new product roundtable is a key step in the development of new health products that will assist Afghanistan in beginning to meet the demands of the countries current critical health situation.

The new health products will improve safe motherhood outcomes for Afghan women and increase the health and quality of life for Afghan families.

The team’s platform is “Healthy Choices – Strong families,” which will give Afghans the power to make choices that positively affect their future, for perhaps the first time. The beneficiary of these choices will be the Afghan family, traditionally the stabilizing force in Afghan society.

Over the four-year life of the Project, COMPRI-A will work on increasing access to, and use of, selected quality basic health products and services by women of reproductive age and children under the age of five. A particular focal point for COMPRI-A services will be rural and underserved areas through the private sector. This approach will enable sustainability and continued growth of social marketing in the private sector, through the establishment of a locally owned Afghan social marketing organization.